Síle Culley – Audience Design and Cinema

Finding audiences for independent film is a process that has many midwives. With the rise and rise of Irish and Northern Irish production, and audiences becoming more diverse and disparate, including audiences in the development process is becoming more and more important.

We were therefore delighted to grab a chat with 'Audience Design with Síle Culley', a Dublin based consultancy helping independent producers and established production companies identify potential audiences for their films and the positioning of their projects in the ever-competitive marketplace.

We discussed Síle's background in distribution, and how her work in that area spurred her on to develop Audience Design and the kind of work she does with producers and screen agencies to embed audiences into the development process.

You can contact Síle and find out more about her work here.