Film Hub NI Community Cinema Marketing Summit

28/02/2017

 Film Hub NI Community Cinema Marketing Summit

Creativity Month 2017

Film Hub NI would like to invite members from across NI to register to take part in a Community Cinema Marketing Summit, taking place on Saturday 25th March, at Titanic Belfast. 9.30am - 5pm (with pitch session immediately after).

There is also the chance for 5 organisations to pitch for £5k each towards developing their marketing and applying it to a season of films.

In a world where organisations face many obstacles to encouraging audiences to attend events, we plan to equip community film exhibitors with useful skills to ensure that their marketing stands out from the crowd and reaches the places it needs to go.

Whether your organisation or club is just starting out or is more established, join us to gain insight or get a refresher on:

  • Identifying audiences
  • Picking the right social media platform for the target audience
  • Writing a press release and getting it in front of the right people
  • Successfully gaining evaluation from audiences and using it to inform future marketing and programming

We are delighted that the conference will be opened by Jo Taylor - who has recently worked on audience development for Moonlight and I, Daniel Blake.

Since 2008 Jo has worked in the film industry in various role with experience across a variety of cinema, film and arts marketing disciplines. She's worked with organisations including Altitude Film Entertainment, BIFA, eOne, Curzon Cinemas & Curzon Home Cinema, National Theatre Live, Tate and iFeatures (a Creative England Film Funding initiative).

 Her expertise covers film exhibition and distribution, social media and grassroots marketing, audience development, event cinema marketing, membership development, new cinema venue launches as well as branding and sponsorship partnerships.

 Most recently Jo's worked with eOne on their regional grassroots campaign for I, Daniel Blake and Altitude Film Entertainment on their regional marketing outreach campaign for Moonlight. 

 Jo also currently works as the Head of Social Media and Grass Roots Marketing with We Are The Tonic who provide film distribution and marketing consultancy services to independent film makers and with BIFA as their Audience Development Manager for the BIFA Independents season.

Speakers also include Una Carmody, Joe Nawaz, Daniel Robinson (Culture NI) and Paul McNally (Stylografik).

 The Summit will also include a practical afternoon workshop element to put your new found knowledge to practice and learn from others.

As part of the Summit FHNI are also inviting expressions of interest from organisations who would like to take part in a ‘pitch competition’ to convince a panel of judges why they deserve to receive investment of £5k (which includes consultancy) towards implementing a marketing strategy for a specific programming strand (Young audiences, diversity, screen heritage or innovative programming).

This will take place after the main event in a relaxed environment with opportunity for networking and chat.

Terms and conditions:

  • Only two representatives per organisation may attend the Summit as places are limited
  • Other representatives who wish to take part in the pitch element may join from 5.30pm
  • Only members who have not been in receipt of Film Hub NI Impact investment may participate in the pitch
  • Those organisations who will be pitching must attend the full day Summit
  • Organisations must submit an expression of interest form for the pitch to Sara (s.gunn-smith@qub.ac.uk) by 5pm on Wednesday 15th March. 

Confirm your attendance by booking online: https://www.ticketsource.co.uk/filmhubni

Places will be allocated on a first come, first served basis.

The NI Community Cinema Marketing Summit is supported by the Department of Communities as part of Creativity Month.